How could Marketing Analytics techniques be used to gain consumer insights?

There were times when my friends and me had pondered “How is it that the collection at the Max store in a mall better than the individual outlets!?” or we would say “ Let us go the Lifestyle store in CitiCenter rather than the one at Vijaya Forum Mall. We would find what we are looking for there!”

Now the realization has dawned upon me. It was all their strategies to lure different sets of customers. The loyalty cards provided by these fashion retail stores track the demographic and geographic profiles as well as the transaction history of their customers. Now with the treasure-trove of seasonal data at hand, the companies employee various analytic techniques to target their potential customers, attract new customers with devised offers and also stock their shelves based on the customer demands.

Advanced predictive analytic techniques such as artificial intelligence, neural networks and machine learning helps to unravel mysteries from data, helping the business gain insights on customers behaviours.  These sophisticated techniques are the cutting edge technology which can satisfy the customers need and the business need.

Its apt to say that the future of marketing is on its way to a revolution with analytics at hand!